Retail Case Study
Brand Challenge: Promote New Primal snacks and drive awareness that they are now available in Costco to trigger new trials.
The
Solution
Sway seamlessly integrated efforts with Haworth Media to deliver a white label solution for activating an influencer program for New Primal Snack Mates.
Combining Haworth’s strategic expertise and Sway’s advanced Influencer tools and capabilities, we recruited influencers who have Costco-focused accounts and family/lifestyle accounts to promote New Primal.
The influencers created TikTok videos or Instagram Reels videos, either showcasing the snacks in the Costco club or at home as a lunchbox or snack item with strong calls to action to shop for New Primal at Costco.
Interested in a program like this for your brand? Reach out today!