Insurance Case Study
K
Video Views (10% above guarantee)
K
Clicks (35% above goal)
K
Engagements (43% above goal)
Brand Challenge: VSP Vision Care wanted to reach eligible military families to drive awareness for FEDVIP leading up to and during open enrollment.
The
Solution
We recruited Instagram influencers who are already VSP FEDVIP members or were considering signing up for VSP through FEDVIP during open enrollment.
Influencers shared why vision care is important to them and their families and highlighted some of the benefits of being a VSP FEDVIP member.
Videos included a strong call to action to learn more on the VSP website.
Strategic paid amplification was optimized for increasing views and click-throughs, ensuring the content landed in front of the target audience.
Interested in a program like this for your brand? Reach out today!