The Future of Influencer Marketing: Evolving Strategies and the Role of Content Creators

A graphic with the text "The Future of Influencer Marketing" in white on the left side and an image of an iPhone with a woman with sunglasses holding a Coca-Cola can on the screen.

The role of influencers has evolved dramatically over the past few years. Once viewed primarily as media buy opportunities for brands, influencers are now integral to the creative process, with many becoming part of a brand’s extended creative team.