Velocitize

Nine years ago business consultant Jeremiah Owyang was standing at the front of a meeting room on the Avenue des Champs-Élysées in Paris. “You’ve spent millions of dollars on your corporate websites,” he said to the Publicis Groupe advertising executives. “Why are you sending all your customers to Facebook?”

If it is true we are judged by the company we keep, and Facebook has decided to run political ads even when fake, will people start to think branded messages on the platform are fake, too? Is Twitter a safer place for brands given its decision to ban all political ads?