The Trade Desk

theTradeDesk – It didn’t take brands and agencies long to publicly display their support for Ukraine following Russia’s invasion against its neighboring country just two weeks ago. Some companies are either suspending or ending their operations in Russia, while some brands are changing the name of their products to distance themselves from the country.

Brands must avoid one-size-fits-all messaging at all costs and recognize the spectrum of human experiences right now, and how that impacts traditional communications.