The Drum

“As a women-owned and run business, this is a very sad day. We are all gutted. I’ve been messaging with […]

Influencer marketing has proven to be a powerful tool throughout the pandemic. However, the engagement rates that marketers use are often misleading. Sway Group chief exec Danielle Wiley explains why and offers suggestions for stronger outcomes.

The Facebook boycott needs to be focused on the financial pressure caused by halting ad dollars, not the potentially devastating effects of pausing influencer content, says Sway Group chief executive officer Danielle Wiley