The Creator Marketing Complex is Unprepared for Deepfakes
Sway Group founder and CEO Danielle Wiley shares thoughts on deepfake technology and navigating brand safety with creator likeness misuse.
PRWeek
HyperSocial’s CEO is sorry for how ‘crying’ LinkedIn post was perceived, but isn’t deleting it
A candid LinkedIn post from HyperSocial CEO Braden Wallake talking about how upset he was after laying off two staffers
Bad Influence: When A Brand’s Social Media Stars Repel Consumers
Casper’s IPO shows risks of influencer marketing.
Former Edelman Executive Debuts Blogger Venture
Former Edelman digital SVP Danielle Wiley is behind a new joint venture called Massive Sway that connects brands and agencies with women bloggers.