When it comes to the term “cancel culture,” PR pros might be tempted to steer clear of what’s become a loaded phrase.However, experts on a recent member call for the PR Daily Leadership Network made their point clear: Communicators can’t avoid the phenomenon of social media and “cancellation.”
Digital experts who work with influencers on the short video platform share takeaways and strategies for making the most of the ascending social media platform.
“Have your people call my people” is a well-worn phrase finding a voice among a new generation of famous faces: influencers. While traditionally seen representing professional actors, writers, musicians, and athletes, talent agents have begun to pivot to woo today’s digital content creators.
When working to preserve your reputation and respond honestly to a PR catastrophe, your social media connections can save the day. Here’s what PR pros should know.