Marketing Dive

Wiley and Soletti’s co-session will break down what brands need to know, tapping into culture and purpose, and advising on […]

Sway Group, a leading full-service influencer marketing, and branded content agency, announces that it has been selected after a formal

Sway Group, a leading influencer marketing and branded content agency, announces that it was selected by Chief Marketer in the “2022 Chief Marketer 200” for the third consecutive year. The (CM200) list is the world’s only editorial listing of best-in-class brand engagement and activation agencies across 11 categories and specialties serving the United States.

Corporate responsibility and brand values are playing a larger role in media buying, with 81% of surveyed brands and agency partners agreeing those qualities have wielded more influence on decision-making in 2021 versus recent years.

Sway Group, a leading influencer marketing and branded content agency, announces today that it was recognized by MarCom Awards for three recent influencer campaigns.

Sway Group’s Founder & CEO Danielle Wiley will be a featured speaker at this week’s Detroit Digital Summit in a session entitled “Micro Influencers: How to Successfully Leverage Influencer Marketing’s Unsung Heroes.”

Influencer marketing is having a moment. The tactic has become so popular — and, presumably, effective — even the Clinton campaign used it for a final voter push this election.