Marketers Experimenting with Reels are Figuring Out How to Drive Lower-Funnel Results
Just like your eyebrows, TikTok and Reels are sisters, not twins. Case in point: The two social video formats weren’t […]
Marketing Brew
Less Damon, More D’Amelio? Super Bowl Ads May Increasingly Lean on Influencers
We’re not quite there yet, but marketers see a future where brands opt for creators over traditional celebs in their game-day commercials.
A Pause for Influencer Marketing
Paying Instagram is exactly the opposite of what most boycotters want to do right now.