Forbes

Like many brands, Nike—historically known for its emotional storytelling through iconic campaigns like “Just Do It” and ads featuring athletes […]

Looking ahead to 2025, influencer marketing is going through some interesting shifts. Some trends that worked in the past are

First invented for use in industrial applications in Japan in the early 1990s, QR codes were being widely used by

As the 2024 holiday season approaches, brands are preparing for one of the busiest—and most profitable—times of the year. Influencer

As top agency professionals know, last-minute holiday promotion strategies often lead to rushed execution, higher advertising costs, difficulty coordinating across

B2B buyers tend to tune out the noise of pesky marketing efforts, preferring more respectful and tailored approaches from vendors

Cutting-edge technologies and innovative strategies are redefining how businesses connect and engage with each other. The B2B marketing space, in

Online consumers across the board have grown increasingly savvy to traditional digital marketing strategies, a heightened awareness that has led

As social media platforms continue to rapidly evolve, several have introduced innovative collaboration tools that are transforming how brands interact

When negative stories go viral on social media, brands that fail to thoughtfully react risk losing trust, reputation and sales.

Over recent years, influencer marketing has become an increasingly common strategy for brands looking to expand their reach and engagement.

Traditionally, many companies have used an illustrated or animated “spokesperson” or corporate mascot as the face of their brand—think Tony