The top 17 influencer marketers at brands who plan creative campaigns and partner effectively with creators
Being an effective influencer marketing exec sometimes means knowing when to give up control.
Business Insider
Brands and influencers are stopping their marketing campaigns to focus on messaging around the George Floyd protests
Many brands are issuing statements condemning racism.
New Research from Sway Raises the Bar for Influencer Marketing Metrics
Sway Group, a full-service influencer marketing agency, in partnership with CreatorIQ, a proprietary software provider for tracking, managing and reporting on influencer marketing campaigns, has published a new research report, establishing industry benchmarks on engagement, while also revealing best practices for increasing likes, shares and comments by up to 3 times standard results.