Ad Week

Stephanie Liu Hjelmeseth spent more than half a decade building her brand as a style blogger and was finally working […]

Christmas ads are in heavy rotation already, so even if you find tinsel distracting, you have no choice but to get in the mood for the holidays. Why not warm up to the season by reading about the latest agency new hires, promotions, client wins and product launches?

The Squid Games and Ted Lasso track suit costumes should be roaming your streets and parties this weekend, mixed in with some vampires, ghosts and somebody trying to pass themselves off as Mark “Meta” Zuckerberg, no doubt.

Pandemic life has boosted social media usage and digital content consumption, traditional advertising is largely either distrusted or skipped altogether by today’s consumers, and more than half of social media users say they find content shared by peers and influencers to be more trustworthy and authentic than branded content.

Brands and organizations need to prioritize responsible outreach during these uncertain times, and one of the best ways of doing so is with influencer marketing. Influencer marketing during Covid-19 is not only a fast and effective way of reaching target audiences, many consumers believe brands can help with navigating this crisis.

Behind influencer marketing’s glossy exterior, there’s a lot of sweat, tears and time spent. For some buyers—particularly those on smaller campaigns with smaller budgets—ad tech is the answer.

Between Unilever’s call to action against influencer fraud, headline-grabbing PR disasters like the Fyre Festival and the recent college cheating scandal that put the spotlight on the social media star daughter of actress Lori Loughlin, it’s no wonder some are questioning whether influencer marketing is in a bubble—one they’re speculating is on the verge of bursting.

The rise of influencer marketing can be credited to the fact that the most impactful advertising comes from the people in our lives. With reports like Nielsen’s Global Trust in Advertising saying that 83 percent of people trust the recommendations of friends and family over traditional ads, it’s no wonder influencer marketing has emerged as a successful strategy for boosting awareness and sales.

The use of key influencers to drive awareness and spark engagement has become an integral part of almost every modern marketing strategy, but for many brands, even the most successful influencer marketing campaigns aren’t as powerful—or cost-effective—as they could be.

I was 26 years old and living in Toledo, Ohio. I had just landed my first big job, running two of the biggest accounts at an interactive agency. I was on my first business trip to visit one of these clients in North Carolina (a strategic planning session for an overhaul of its website), and I couldn’t have been more excited to share all of my thoughts and ideas.

It’s Women’s History Month, an annual recognition of the many women who have made contributions to history, culture and society, and I find myself thinking about the impact women have had in the marketing space, particularly in recent years with the rise of influencer marketing.

Opinion: Agencies have plenty of resources to apply against this growing issue