Social Media Marketing Archives

CreatorIQ’s TikTok Partnership is Good News for Sway Group Clients

January 24, 2022

We have great news for anyone considering TikTok influencer marketing in 2022: thanks to our technology partner CreatorIQ, Sway Group […]

December 16, 2021

We’re often asked which is the best social media platform for influencer marketing, and our answer hasn’t changed over the

December 3, 2021

In all the ongoing buzz around influencer marketing, few stop to question whether the data they’re getting from their influencer

November 8, 2021

Holiday marketing with TikTok influencers just makes sense. In fact, we can definitely expect TikTok to be one of the

March 9, 2021

Your company may consider creating an Instagram influencer marketing campaign for multiple reasons, such as its broad market reach and

February 11, 2021

Twitter is a popular social media outlet that attracts a substantial crowd. In fact, Twitter has over 330 million monthly

February 1, 2021

While Facebook might not be the first social media platform you think about when considering influencer marketing, Facebook is a

November 23, 2020

Video has been dominating the internet, and short-form video has gained traction with consumers and brands. Videos that are created

November 20, 2020

First there was Instagram Reels, then Instagram Shop, then a rearrangement of your home feed, and now there are Instagram

October 29, 2020

Do you know that the right Instagram influencers have the ability to increase brand awareness and drive action among target

October 7, 2020

The novel coronavirus. National and state lockdowns. Black Lives Matter. Police protests. Corporate diversity (or more often, the lack thereof)

October 5, 2020

We get asked a lot, how do you measure influencer marketing success? What are the influencer marketing metrics to focus