The Sway Blog
How to Improve Your Social Media Marketing with TikTok Academy
With 66% of TikTok users admitting the app has influenced their purchasing decisions, it’s clear that incorporating TikTok into your […]
Social Media Marketing: What Is YouTube Shorts and How Do You Use It?
With the increasing popularity of TikTok and Instagram Reels, it’s no surprise other platforms are trying to catch up. In […]
Episode 15: UCLA Adjunct Professor Lia Haberman Shares Insights on Today’s Creator Economy
[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” […]
This Just In: Sky NOT Falling
FROM OUR CEO: If you were making any marketing decisions based solely on my LinkedIn feed last week, you’d probably […]
Episode 14: Ari Weinzweig on Leadership and the Zingerman’s Community of Businesses
[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” […]
Episode 13: Eventbrite’s Sophie Vershbow Spills Her Social Media Strategy Secrets
[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” […]
How to Boost Sales Using Co-Op Advertising with Influencers
As Sway Group’s Chief Revenue Officer, I’ve worked with countless brand ad campaigns over the years, but one of the […]
You can find us HERE in 2023
FROM OUR CEO: Hello, and happy 2023! What a relief that we’re starting out the new year with such a […]
Six Influencer Marketing Trends To Watch For In 2023
As we approach the end of yet another unique (and often unpredictable) year for consumers and businesses alike, it’s a […]
Working with Travel Influencers: A Quick Guide for Brands
Instead of following the traditional path of degree, marriage, home, family, and maybe then saving for “non-essential” luxuries (like international […]
App Features: A Quick Guide to TikTok Now and How to Use It
With the French-based app BeReal’s rise in popularity, it was only a matter of time before other social media platforms […]
What is BeReal: A Quick Guide for Brands with Bonus BeReal Marketing Tips
After reaching the #1 spot in the Apple App Store in July 2022, the BeReal app has garnered a lot […]
Six Red-Hot Influencer Predictions for 2023
FROM OUR CEO: Since December is such a low-key month with so very little going on (*weak, sarcastic laugh*), I […]
How Does Shoppable Content Work with Influencer Marketing?
[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” […]
A Quick Guide to Barter Collaborations: What They Are and Are They Worth It?
In the early stages of influencer marketing, barter collaborations were a popular way to foster influencer-brand partnerships. As the industry […]