The Sway Blog
Get Inspired By These Travel Influencer Marketing Campaigns
Before anyone goes on a vacation, they do research to figure out where they should go, what sights they should […]
A New Audience for Brands? How to Work with Gaming Influencers
The gaming industry has seen a massive surge in popularity in recent years. In 2022, the US alone generated $60.4 […]
Episode 29: Moms & Influence: The Power of Authentic Representation with Christina Soletti from Ergobaby
[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” […]
Influencers: This Time, It’s Personal
Are we in the media era of our current social media age? If you’ve spent any time on TikTok’s FYP, […]
Episode 28: The Sweet Side of Influence: How Leslie Polizzotto from The Doughnut Project Masters the Art of Sway for Ongoing Brand Success
[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” […]
📣 Announcing Season 3 of The Art of Sway: Spotlighting Women Over 50🎙️
Interested in inspiring conversations with remarkable women who have broken barriers, shattered stereotypes, and made a meaningful impact in their […]
Episode 27: Breaking Age Barriers: Insights from Influencer, Yogi, and CEO Lorraine Ladish on Overcoming Ageism in Media and Marketing
[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” […]
Episode 26: Wordle Editor Tracy Bennett on Influence and Puzzles
[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” […]
3 Ways YouTube Shorts Can Boost Your Marketing
If there’s a single type of content that is now officially king, it’s mobile-friendly short-form video. You’re probably thinking, “Great, […]
Announcing The Art of Sway: Season 3
[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” […]
Meta’s newest change = ROUGH SEAS AHEAD!
FROM OUR CEO: Another day, another sneaky social media platform update that changes the way we do things. You probably […]
Episode 25: Strategies for Positive Impact by Rocking the Boat Nonprofit Founder, Adam Green
[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” […]
The Rise of NIL Influencer Marketing: A Quick Guide for Brands
In recent years, a major shift toward honest content and authentic personalities has made influencers – including nano and micro […]
Episode 24: Own It: Christy Hiler’s Leadership Journey and Fighting Equity Gaps in Advertising Ownership
[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” […]
TikTok too scary? YouTube Shorts to the rescue!
FROM OUR CEO: I read something very interesting the other day, in an article about the clothing brand REVOLVE’s influencer […]