The Sway Blog
How You Should Be Marketing to Gen Z
For years, marketing to millennials was the sole focus for many brands–and rightfully so. They were once the largest generation […]
Leveraging Travel Influencers For Your Brand’s Sustainable Future
Travel is no longer just about the journey for many; it has morphed into a lifestyle, a philosophy, and an […]
How You Should Be Marketing to Baby Boomers
Although the marketing world has drastically changed over the last decade–with many companies opting to market to millennials and Gen-Z–it’s […]
Episode 36: Breaking Barriers: Navigating Career & Motherhood with Leslie Forde’s ‘Mom’s Hierarchy of Needs’
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Breaking Old Habits: Why Influencer Industry Needs an Hourly Billing Model
Twelve years ago, our fledgling agency opened its doors in a world that would soon be redefined by the digital […]
Episode 35: Leadership Skills & Emotional Intelligence: Cheri Alexander’s Mentorship Magic
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Fit for Success: The Effective Brand Marketing Power of Fitness Influencers
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Here’s How to Revamp Your Live Event Strategy
Our team has just returned from a wild trip to Bonnaroo in partnership with a brand client, and according to […]
Episode 34: Positive Psychology: How to Beat Stress & Experience More Joy with Dr. Michele M. Tugade
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Episode 33: Shifting the Narrative: Selene Yeager & Improving the Menopause Conversation
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Episode 32: Wall Poster Memories: Deep-Diving into Nostalgia with The Pop Culture Preservation Society
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Unleash the Potential of Key Opinion Leader Influencer Marketing: A Quick Guide for Brands
Influencer marketing strategy has recently shifted towards authentic content and genuine personalities. This shift has helped to show the value […]
Episode 31: Innovations in Shoppable Content: A Conversation with Bridget Fahrland from Edelman
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This is why you need a ‘bucket of money’!
Now that Sway Group has been around for *checks calendar* twelve years, we really notice one crucial element to our […]
Episode 30: Influencing Women’s Approach to Fitness with Dr. Michelle Segar, Author of ‘The Joy Choice’
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