The Sway Blog
Instagram Video Marketing: 4 Tips to Visually Promote Your Product
With more than 1 billion users, Instagram has proven to be a powerful multimedia content marketing tool. But like any […]
Are You Using Facebook Correctly? All About the Facebook Branded Content Tool
In 2017, Facebook updated its Branded Content Guidelines which caused many issues for influencers, agencies, and brands who are looking to […]
How to Stand Out on Social Media
In the midst of the digital age, everybody and their mothers are on social media. That’s why as marketers we must constantly […]
Marketing to the Millennial Dad
Of course you’ve heard of millennial moms and by now probably have a place for them in your marketing strategy, […]
Increase Your Brand’s Awareness with Hashtag Holidays
National Cupcake Day, National Pizza Day, National Take a Nap Day…if you’re on social media, you’ve likely noticed these “hashtag […]
5 Ways to Reach Moms Online
As marketers, we’ve been hustling to earn loyalty from moms for years, but in an age where every product, party idea, […]
How Influencer Marketing Can Improve Your SEO
From our experience, it’s always a good idea to revisit your marketing strategy every quarter. Most importantly, reviewing how you […]
Gain Followers on Instagram: A How To Guide
Instagram empowers businesses to no end and seems only to build on its impact as time elapses. Recently necessitating a […]
How to Improve Organic Reach on Facebook
Facebook can be a key tool in your overall marketing strategy, but over the last few years, brands have noticed […]
5 Times When Influencer Marketing is a Fit
You know influencer marketing can be a compelling business strategy. After all, studies show that 90% of consumers trust recommendations […]
Top 17 Twitter Tips for Business
Twitter is a great platform to reach a large audience with minimal effort. These top 17 Twitter tips for business […]
Why Working With An Inclusive Influencer Network Matters
Influencer networks. They seem to be everywhere today, making it tough for brands and agencies to sort the wheat from […]
How to Follow FTC Guidelines for Sponsored Content
It is vital that any piece of sponsored content, from a blog post to a tweet to an Instagram photo, […]
Sway Group Turns 5
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Leverage Paid Media to Gain Earned Media
Paid media. Owned media. Earned media. There are so many media buzzwords – it can be overwhelming to filter through what strategies […]