The Sway Blog
Metrics: The Direct Conversion Distraction in Influencer Marketing
When evaluating campaign results, the pressure to prove ROI typically leads marketers to focus on conversions. Scenario: a popular influencer […]
The Making of Viral Video Marketing: 3 Tips from Experts Who Know
If your business is focused on social media or anything related to the Internet like ours is, then you know […]
Influencer Platforms: 5 Reasons To Be Cautious Of Self-Service Automation
Imagine a matchmaking website, but designed to facilitate connections between brands and influencers. These technology-based solutions, known as influencer platforms, […]
Is Your Content Calendar Working As Hard As You Do?
Keeping up with the latest social media trends can prove to be a difficult feat. Unless you have someone working around […]
Can AI Run Your Next Influencer Marketing Campaign?
In August, Elon Musk stated that Artificial Intelligence poses a “fundamental existential risk for human civilization”, which as you might imagine, […]
How to Host a Twitter Party
Twitter parties are a great way to engage with your audience in real-time and reach potentially millions of consumers in […]
The Rise and the Fall of the Instagram Bot
Have you ever received a generic comment on your Instagram post from someone you’re not friends with? What about a […]
Marketing to Millennials in 4 Easy Steps
Marketing to Millennials When it comes to marketing to millennials, the question is no longer “why” but “how?” With more […]
5 Ways to Use Social Media to Promote Back-to-School Campaigns
We’ve said it before and we’ll say it again: when it comes to successful campaigns, social media is a marketer’s […]
5 Tips for Marketing to the College Student
High school seniors have just decided where they will spend the next several years of their lives. So naturally they […]
Going Back-to-School with Influencers
Summer may be quickly approaching, but that also means the new school year isn’t far behind. So while kids are out enjoying […]
5 Tricks to Creating Video Content for Social Media
Nowadays, every social media platform has its own component for sharing video content. Whether it be livestreams, pre-recorded videos, or […]
How to Accurately Measure Influencer Reach
When it comes to evaluating influencer reach, many marketers (especially those within the PR agency space) continue to measure a […]
Turning Millennial Prospects Into Customers
Millennials, or rather Generation Y, are individuals who were born anywhere from 1977 to 1995. This diverse group of consumers reaches […]
Why Influencers Can’t Fix Your Crappy Idea
One of the larger marketing “misses” of 2017 was the Fyre Festival. After the island dust had settled, the scrutiny […]