The Sway Blog
The Whys and Hows of Influencer Marketing Quality Assurance
Quality assurance (QA) can be thought of as the practice of avoiding defects or mistakes, but we prefer this definition: […]
Hottest Influencer Marketing Trends From 2018 And What To Watch In 2019
If you’ve never tried influencer marketing before, now is a great time to jump in. A 2018 study revealed that […]
5 Strategic Benefits of Multi-Flight Influencer Programs
For brands looking to take their influencer marketing to the next level, multi-flight programs are an extremely effective way to […]
Three Ways to Ensure Successful Influencer Campaigns
Influencers across every social media platform have taken on increased importance as consumers look towards the endorsements of others for […]
Pinterest Marketing Strategy Tips Every Brand Should Know
If you haven’t been thinking of Pinterest as a top marketing priority for your brand, you might want to reconsider: […]
Why Does Influencer Marketing Work?
Influencer marketing is a force to be reckoned with, and the industry is showing no signs of slowing down. We’ve […]
Stonyfield Kids Campaign Wins 2018 Marcom Platinum Award
We are thrilled to announce that Sway Group was awarded a MarCom Platinum Award in the category of Influencer Content […]
7 Innovative Influencer Marketing Tactics That Experts Swear By
Is blogging dead? According to Google’s search results (as of this writing, anyway), there are over 30 million answers to […]
Avoid this Influencer Marketing Mistake
At Sway Group, we’ve been all about influencer and content marketing since our inception. As the industry grows, we are […]
Instagram’s Aesthetics: Ever-Changing and Evolving
When you hear the term “Instagram aesthetics,” a certain visual theme is likely to come to mind — most likely […]
Millennial Influencers
Millennials are often the target audience of influencer campaigns – and it’s easy to understand why. They consume social media […]
Why Engage an Influencer Agency of Record?
The use of key influencers to drive awareness and spark engagement has become an integral part of almost every modern […]
5 Food Brand Instagram Feeds We’re Loving Right Now
Unless you’ve been hiding under a rock, you know that Instagram has become the “it” social platform for brands and […]
Influencers and Holiday Campaigns – A Match Made in Heaven
Influencer marketing and holiday campaigns go hand-in-hand these days. And while to most of the world summer has just started, […]
Tips for Using Influencers to Alleviate a PR Crisis
In an ideal world, your organization will never have to endure a PR crisis. You will never have a single […]